After 3 years developing a guitar case fit for the finest guitars it was a suprise to come across Annie Leibovitz striking image of Keith Richards with a Louis Vuitton guitar case casually by his side.
My first reaction was shock - there was a giant on my patch. And then disappointment - I have a great regard for Mr Richards and have harboured a dream that one day he might have one of my cases.
And I was disconcerted because I'd planned a very similar sort of image for my marketing - my case off center in a cool location with musicians. My idea had been for a working environment - recording studio - bar - with smoke and drink and musicians' mess.
And thinking along those lines the LV image begs all kinds of questions. Why is there no smoke and booze ? The whole thing is so
sedate - Mr Richard looks intense - with a cup of coffee ? And why an unplugged electric guitar ? Yes I've played my electric unplugged in hotel rooms but that's because I'm a polite Englishman and not a rock legend.
All that said I take comfort that the LV work gives credence to the notion that truly great musicians and truly great guitars deserve exceptional cases - I'll drink to that.
Here's a reminder of what the Calder guitar case looks like
There are more shots of our case on the Calder website and
here on this blog.
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