Keith Richards' Louis Vuitton guitar case
After 3 years developing a guitar case fit for the finest guitars it was a suprise to come across Annie Leibovitz striking image of Keith Richards with a Louis Vuitton guitar case casually by his side.
My first reaction was shock - there was a giant on my patch. And then disappointment - I have a great regard for Mr Richards and have harboured a dream that one day he might have one of my cases.
And I was disconcerted because I'd planned a very similar sort of image for my marketing - my case off center in a cool location with musicians. My idea had been for a working environment - recording studio - bar - with smoke and drink and musicians' mess.
And thinking along those lines the LV image begs all kinds of questions. Why is there no smoke and booze ? The whole thing is so sedate - Mr Richard looks intense - with a cup of coffee ? And why an unplugged electric guitar ? Yes I've played my electric unplugged in hotel rooms but that's because I'm a polite Englishman and not a rock legend.
All that said I take comfort that the LV work gives credence to the notion that truly great musicians and truly great guitars deserve exceptional cases - I'll drink to that.
Here's a reminder of what the Calder guitar case looks like
There are more shots of our case on the Calder website and here on this blog.
Calder blog home page
Calder website home page
My first reaction was shock - there was a giant on my patch. And then disappointment - I have a great regard for Mr Richards and have harboured a dream that one day he might have one of my cases.
And I was disconcerted because I'd planned a very similar sort of image for my marketing - my case off center in a cool location with musicians. My idea had been for a working environment - recording studio - bar - with smoke and drink and musicians' mess.
And thinking along those lines the LV image begs all kinds of questions. Why is there no smoke and booze ? The whole thing is so sedate - Mr Richard looks intense - with a cup of coffee ? And why an unplugged electric guitar ? Yes I've played my electric unplugged in hotel rooms but that's because I'm a polite Englishman and not a rock legend.
All that said I take comfort that the LV work gives credence to the notion that truly great musicians and truly great guitars deserve exceptional cases - I'll drink to that.
Here's a reminder of what the Calder guitar case looks like
There are more shots of our case on the Calder website and here on this blog.
Calder blog home page
Calder website home page
posted by Nick Comer-Calder at
12:33 PM
3 Comments:
This post has been removed by the author.
I must admit to also having been a little shocked at this ad when I saw it recently. 'Sedate' is exactly the right word, but I think that was the angle they were going for to be honest; Keith looking at his most rock'n'roll but fundamentally still English - drinking tea and reading something literary with a magnifier. I was more disappointed that the case just looked like an off-the-shelf metal frame case with LV branding all over it. Seemed to me to be honest, just a way of shoehorning a rock'n'roll endorsement and I doubted whether the case even exists in their catalogue - certainly searching "guitar" on their website yields no results...
I found your site yesterday whilst looking for a new case for my Ric bass and love your designs. Sadly, you are way out of my price range and for now will have to settle for pure practicality. I wish you all the best with your work though; I'm full of admiration for the aesthetic and practical targets you are setting yourselves.
George
Nick: Awesome work..I'm a great fun of your designs.
Greetings from Argentina, check out my blog.
Post a Comment
<< Home